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Campari Bitter
The Iconic Italian Aperitif That Changed Cocktail Culture
🍷 An Italian Legend in a Glass
Whether you’ve sipped a Negroni at a rooftop bar or tried a bold Americano before dinner, chances are you’ve tasted the unmistakable bitterness of Campari. But what makes this vivid red liqueur such a timeless classic? In this post, we dive deep into the story, flavor, and versatility of Campari Bitter—a cornerstone of aperitivo culture and a must-have for any serious bar cart.
đź§ Table of Contents
- What is Campari?
- Campari's Origins & Story
- Tasting Notes
- How to Drink Campari
- Campari vs. Aperol: Key - Differences
- FAQs
- Join the Bitter Revolution
🔍 What is Campari?
Campari is a bitter Italian aperitif made from a secret blend of herbs, fruit, and alcohol. First produced in 1860 by Gaspare Campari in Novara, it’s famous for its intense red color and complex, bittersweet flavor.
📜 Campari’s Origins & Story
Born in Italy and raised in cocktail bars around the world, Campari’s rise mirrors the evolution of modern drinking culture. Originally marketed as a medicinal tonic, it gained massive popularity as Italy’s social scene embraced aperitivo hour.
“Campari is not just a drink; it’s a ritual.”
From Milan to Manhattan, Campari has become a symbol of elegance, bitterness, and sophistication.